Remember yesterday when I mentioned that AdBlock Plus was allowing companies to pay their way through the blocks to users? Turns out, that list is bigger than I led on. In fact, it’s down right stupid long.
In an e-mail to Ars, AdBlock Plus Communications Manager Ben Williams wrote that currently, the browser extension has granted a pass to “over 300 sites/entities” out of “over 1,500 applicants” to the company’s whitelist.
Damn. Remind me again the point of AdBlock Plus?
What’s the point of having ad blocking software if it doesn’t block any ads? Good question.
From the Verge:
Some of the web’s biggest companies have been paying to get around Adblock Plus, according to a new report from Financial Times. Microsoft’s Bing search ads and Taboola’s “recommended links” box are among the ads that are currently slipping through Adblock Plus’s filter, and FT confirms that it’s the intentional result of a paid deal between the makers of Adblock and the owners of the ads.