How Facebook Ads Find You

If there’s one thing that people will never stop complaining about, it’ll be ads on Facebook. Well, I take that back. They’ll stop complaining when Facebook is out of business.

Have you ever wondered how advertisers ended up targeting you, as a Facebook user? I did, then I discovered a small feature that I don’t think many know about.

The next time you see a Facebook ad you don’t think is relevant to you, click that downward facing arrow in the top-right of the ad and click “Why am I seeing this?” You’ll see something that looks like this:

Screen Shot 2016-03-13 at 2.02.34 PM

This little prompt tells you exactly what you need to know. In my case, I’ve highlighted why I saw an advertisement about criminal record sealing. As someone without a criminal record, I needed to know their criteria. As it turns out, this advertiser thinks everyone that drinks whiskey is likely to have a record. Way to generalize.


LinkedIn Target's Slack

from GigaOm:

It seems like the company is starting to shift its focus, if only a little bit. Instead of forming links people can use to reach new heights in their careers, LinkedIn is encouraging people to actually — get this — talk to the people in their circles.

While these companies may be putting Slack “in their crosshairs” doesn’t mean they’re a good shot.


Facebook Despression

Based on a survey of 700 students, the study found that users who engage in “surveillance use”–“brows[ing] the website to see how their friends are doing compared with their own lives”–versus simply using the site to contact friends and family can experience symptoms of depression.

—TechCrunch

Well duh. One doesn’t need Facebook to get into the mindset of seeing another’s happiness and wish it was their own. This is why I advocate finding other sources of stimulation, like writing! Starting a blog is free in many places.


page 1 of 1