The iMac as Told From the Inside

“When we did the previous mouse we spent so much time dialing those feet, the material, the geometry, everything, so that it sounds good and feels good when you move it on the table,” says Ternus, whose title is VP for Mac, iPad, Ecosystem and Audio Engineering. “But then you change the mass of the product and you change the resonant frequency of the product and all of a sudden the feet that we loved weren’t great anymore. They weren’t what we wanted.”

What exactly was wrong with it? I wanted to know.

“It had just changed… kind of… the sound,” says Ternus, who has been working for Apple since 2001. “They all make a noise — the question is getting a noise we like. It sounded… not right.”

Steven Levy received an exclusive view into the world of development behind Apple’s new iMacs and other hardware. It’s a super interesting read and if you’re a Mac user, a must read.


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